OUR STORY
It started with a cake.
Not a metaphor. An actual cake, baked at home, decorated with more enthusiasm than precision, and carried out to the barn with the excitement of a horse girl living her absolute best life.
The whole barn gathered. Riders and parents, barn friends and longtime boarders, kids who had grown up in that arena and adults who had found their way back to horses after years away. Everyone came together around this horse, this moment, this cake.
Then he caught the first whiff of it.
His ears came forward and he zeroed in on it with the singular focus of a horse who, despite being fed twice a day for eleven years, has apparently never once in his life had enough to eat.
It was the funniest and most joyful thing. And it was also, somehow, the most moving.
There was laughter. There were tears. There was a horse looking very pleased with himself, and a barn full of people looking at him like he was the most important soul in the room.
Because to them, he was.
When you give someone a way to truly honor their horse, not just feed them, not just care for them, but celebrate them, something remarkable happens.
The joy is real. The gratitude is real. And it turns out it matters just as much to the people as it does to the horse standing there, nibbling cake off your palm.
THE FOUNDING INSIGHT
Because here is what every horse person already knows, even if they've never quite said it out loud: your horse is not just an animal. They are your best friend. The one you talk to when you don't have the words for anyone else. Your confidant. Your shoulder. The partner who shows up every single day and asks only that you show up too, and somehow, in doing that, helps you become the very best version of yourself.
They are family. They have always been family.
Winning Hearts™ was founded to honor that, with products worthy of the bond. Because the horse standing in your barn, waiting for you at the gate, pressing his head against your chest at the end of a hard day, he deserves to know what he means to you. And you deserve a way to tell him.
MEET THE FOUNDER
Hi, I'm Mary Ann.
I grew up in the barn, the way some kids grow up at the pool or on a soccer field. Horses were just where I belonged. Life pulled me away for a while, it does that, and then one day I found my way back, the way horse people always seem to.
Now I'm raising my two daughters exactly the way I was raised: in the barn, on a horse, learning the things that only horses can teach you. The patience. The humility. The inexplicable feeling that everything is going to be okay.
And then there's Fitz.
Owning him has been a dream come true. And when dreams come true, great things have a way of happening. Inspiration hits. A brand is born.
Fitz officially serves as the brand's Chief Taste Tester. He takes this role extremely seriously. He also takes snack time very seriously. He takes most things involving food very seriously.
Real Ingredients, No Compromises
Every ingredient is human-grade and approved by a PhD equine nutritionist. No fillers, no artificial flavors, no cutting corners.
Made for Every Discipline
Whether you ride dressage, barrel race, trail ride, or just love your backyard horse; celebration is universal.
Joy Is the Point
We make treats for moments that matter. Birthdays, show wins, gotcha days, or a random Tuesday when your horse just deserves something special.